The Creative Process

The Creative Concept

When we talk about the creative concept the "Big Idea" comes to mind. What is a creative concept? Wells describes it as a means of implementing the advertising strategy so that message is attention-getting and memorable and serves as an umbrella for a series of ads in a campaign.

The Creative Ways of Thinking

Free Association

Divergent Thinking

Analogies and Metaphors

Right-brain Thinking

The Creative Process

Immersion > Ideation > Brainfog > Incubation >Illumination

Research on the topics mentioned above. Be prepared for a class discussion.